Creativity, Leadership and Enterprise MA

What is special about this course?

This course is specifically aimed at creative practitioners, arts project managers and innovators wanting to develop leadership and enterprise skills in the arts and cultural industries with a view to furthering their career in the creative economy.

Throughout the Highlands and Islands of Scotland and rural communities world-wide, there are expressive specialists who have completed a first degree in an arts, design or media subject discipline and who choose to work as sole operators or small businesses. For each, the notion of 'place' is central to their creative practice and where they choose to live and work - and where 'place' defines connectivity to a rich history, culture and inspiring landscape. 

This online course allows you to work from the stimulating environment of your own studio, workshop, business or organisation. You will develop research and analytical skills that examine and test new creative content and products; and through pro-active engagement with the professional sector, you will acquire skills to transform original creative concepts and intellectual property into income-generating creative outputs.

Special features

  • Taught by a research-active and industry-experienced team with backgrounds in the arts, humanities and business studies
  • Opportunities to engage with professional practitioners and organisations operating in the creative and cultural economy sector
  • Tailored to the emerging creative leader and entrepreneur working from their home studio or workshop in a rural environment
  • Opportunity to join the 'Centre for Rural Creativity' (CRC) community of practice, networked across the Highlands and Islands and beyond
  • A professional practice placement in the creative and cultural industry provides opportunities for project research and development, and sector facing engagement and evaluation
  • The course is delivered online using a combination of seminars and tutorials (available in real-time or recordings) and scheduled discussions with tutors and fellow students, through our virtual learning environment (VLE) so you can study flexibly, where it suits you, in the UK and internationally
  • You can study individual modules for personal or professional development, or work towards the PgCert, PgDip or masters degree

Entry requirements

  • 2.1 honours degree in a relevant subject such as art, design, film/tv, music, new media, art and design history, cultural studies, or other closely-related discipline such as business enterprise, administration or management
  • Applicants with other qualifications or relevant experience are encouraged to apply and will be considered on an individual basis

Access routes

You can access the course from a range of our undergraduate programmes including:


European Social Fund and Scottish Funding Council logos


Core modules are:

  • Creativity and enterprise - curiosity, speculation, innovation
  • Professional practitioner

You will also choose one option module which may include:

  • Sustainable creative endeavour in contemporary society
  • Research for business


The core module is:

  • Developing creativity, leadership and enterprise (double credit)

You will also choose one option module which may include:

  • Enterprise and community
  • Selling cold islands
  • Islands futures



To achieve the award of MA you must complete 'the creative leader' project.

How will I study my course?

Coronavirus (COVID-19) update

As your course was designed to be online, we can confirm that there will be no change to how it will be delivered next year. You will study online through a combination of video conference lectures (in real-time or recorded) and self-directed study using the university's virtual learning environment. You will also have an online induction at the start of the semester one. The residential event will be planned in line with the developing Scottish Government public health measures and guidance, including social distancing, and is likely to be a virtual event this year. Our priority is to provide a safe learning environment for all staff and students
  • You will study through supported online learning using the university's virtual learning environment (VLE)
  • Full-time
  • Part-time (Structured)
  • Part-time (Unstructured)

How long will my course last?

  • Full-time: 15 months
  • Part-time (structured): minimum 3 years
  • Part-time (unstructured): maximum 6 years

Where can I study my course?

  • Shetland College UHI - You can study this fully online masters from any location. You will be enrolled and receive support from the Centre for Rural Creativity, at Shetland

Start date

  • September


Fees payable for this online postgraduate course depend on your assessed fee status:

2020-21Scottish (SC) and EU (EU)*Rest of UK (RUKO ) and EU (EUO**) International (INTO)**
Per module (20 credits) £560 £650 £980
Postgraduate certificate (3 modules, 60 credits) £1,680 £1,950 £2,940
Postgraduate diploma (6 modules, 120 credits) £3,360 £3,900 £5,880
Masters degree (6 modules + dissertation) £5,000 £5,850 £8,820
2019-20Scottish (SC) and EU (EU)*Rest of UK (RUKO ) and EU (EUO**) International (INTO)**
Per module (20 credits) £560 £650 £960
Postgraduate certificate (3 modules, 60 credits) £1,680 £1,950 £2,880
Postgraduate diploma (6 modules, 120 credits) £3,360 £3,900 £5,760
Masters degree (60 modules + dissertation) £5,000 £5,850 £8,640

*EU students with a term-time address in Scotland.

** EU or international students studying from their own country.

Fees are payable in advance each academic year unless otherwise agreed.

This course is not open to international students requiring Student Route visa sponsorship to study in the UK


External scholarships and financial support may be available. 

What can I do on completion of my course?

On successful completion of the course you will be well placed to work freelance as a creative entrepreneur operating in the creative economy, developing your own business, social enterprise, or to seek employment in a range of settings. For example:

  • Gallery or museum director, curator or manager
  • Arts organisation or agency manager or administrator
  • Design consultant
  • Marketing director
  • Research and development consultancy
  • Performing arts or events consultant
  • Film and TV production
  • Music management

You will also be able to work with a range of individuals and participant groups including:

  • Public and professional sector facing arts and design organisations and agencies
  • Professional studio communities and workshops
  • Architects and planning authorities
  • Film and TV production companies
  • Music studios and publishing companies
  • Funding agencies and councils
  • Private sector

You will be able to transform creative ideas through individual and collaborative endeavour with the private sector and public sector agencies.

Can I progress into further study?

You may wish to progress to a PhD to undertake research in the field of creativity, leadership and enterprise.

Is there more information available online?

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Apply for Creativity, Leadership and Enterprise MA

I want to start in Aug/Sep 2021

We are delighted that you are thinking about studying at the University of the Highlands and Islands. We operate a fair and open admissions system committed to equality of opportunity and non-discrimination. We consider all applications on merit and on the basis of ability to achieve, without discrimination on grounds of gender, age, disability, ethnicity and socio-economic background. We welcome applications from all prospective students and aim to provide appropriate and efficient services to students with disabilities.