John has worked in the seafood industry all his life, for many years representing the fishermen of Shetland. Designing several innovative fisheries management systems and leading the initiative that secured MSC certification for the Scottish pelagic industry were some of his achievements. He then became a fish farmer, specialising in the production of organic salmon.
After selling this business, John worked for Prince Charles’s International Sustainability Unit, providing advice and leadership on a variety of global fisheries and aquaculture initiatives.
He is currently employed as an Expert Advisor to the Sustainable Ocean Fund, a large London based seafood investment fund.
He also chairs Fisheries Innovation Scotland; a public – private initiative whose aim is to promote sustainability through innovation.